Whether you're at a job interview, networking at a cocktail party, or run into Warren Buffet in the elevator, quickly persuading others to think you're the most interesting person they'll meet is no easy task. There are eight steps to crafting the perfect elevator pitch:
無(wú)論你是在面試、在雞尾酒會(huì)上聊天，還是在電梯里偶遇沃倫·巴菲特，迅速讓別人認(rèn)為你是他們見過(guò)的最有趣的人并非易事。有八個(gè)步驟可以準(zhǔn)備完美的電梯自我推銷：
1. Know exactly where you want to go.
1.知道自己想要什么
Your elevator pitch should answer three questions: Who are you? What do you do? Where do you want to go, or what are you looking for? You need to know exactly what you want to achieve or no one can help you get there.
你的電梯推銷要回答三個(gè)問(wèn)題：你是誰(shuí)？你是做什么的？你對(duì)未來(lái)有什么計(jì)劃，或者你希望得到什么？你要確切知道自己想獲得什么，否則沒有人可以幫你。
2. Bullet point it.
2. 簡(jiǎn)單寫出重點(diǎn)
Write down four bullet points that explain why you're great. Discuss your work history, background, skills, accomplishments, and goals. Keep out any irrelevant details that take away from your core message.
寫下能證明你很優(yōu)秀的四個(gè)要點(diǎn)。梳理你的工作經(jīng)歷、背景、技能、成就和目標(biāo)。把與核心信息無(wú)關(guān)的細(xì)節(jié)都剔除掉。
3. Tell them a story.
3. 講故事
People love stories, so tell them a story. It also makes it easier for others to remember you later on.Our minds are essentially "associate machines," which means we remember things better when there's a story or association attached to the subject. In other words, if you want people to remember you, tell them a story and make sure it's good.
人們喜歡聽故事，所以就告訴他們故事吧。這也讓別人更容易記住你。我們的大腦本質(zhì)上是“聯(lián)想機(jī)器”，這意味著當(dāng)一件事能讓人想起故事或產(chǎn)生聯(lián)想時(shí)，它更會(huì)被牢記。換句話說(shuō)，如果你希望人們記住你，就告訴他們故事，并確保是個(gè)好故事。
4. Eliminate jargon.
4. 避免行業(yè)術(shù)語(yǔ)
You need to be able to explain what you do and who you are in a way that appeals to most people. This means avoiding acronyms or terminology that wouldn't be understood by someone outside of your industry.
你要能用有吸引力的方式解釋你做了什么以及你是誰(shuí)。這意味著避免用圈外人不理解的縮寫詞或術(shù)語(yǔ)。
5. Make sure it invites conversation.
5. 確保有后續(xù)進(jìn)展
After telling your story, the listener needs to be left wanting more. Is your story compelling enough to do this? If not, you need to change your pitch.
你說(shuō)完故事后，需要讓聽眾覺得意猶未盡并想了解更多。你的故事能達(dá)到這個(gè)效果嗎？如果不能，就需要調(diào)整故事了。
6. Time yourself.